I'm JP.
Nice to meet you.
MY PURPOSE
To connect with people through creative expression.
WHAT DOES THAT HAVE TO DO WITH WORK?
It lights me up when my work (or the work I lead) connects with people. Connecting brands with consumers in meaningful ways through strategic creative output is my superpower. I am passionate about the art AND science of visual communication to evoke emotion and action.
Career Summary
My career journey spans over a decade, during which I have led and collaborated with teams to create memorable brand experiences across various industries. The diagram shows where I shine as a professional, the glue between teams who can lead the combination of strategy and creative to meet business and marketing objectives.
With a multi-disciplinary skill set and achievements, I have a proven track record of brand growth throughout my professional career.
- Built concepts into full brands
- Built and stewarded brand visual identity systems
- Directed creative - visual communication/graphics focused
- Led (and launched) social media strategy and content
- Led campaign design and execution
- Established best operational and project management practices for increased efficiencies
- Led and fostered collaboration between cross-functional teams to achieve goals
Throughout my career, I have been committed to fostering a collaborative work environment, driving innovation, and maintaining the highest standards of creative output. My diverse experience and passion for design and marketing have equipped me with the skills to create compelling, cohesive brand stories that resonate with consumers.
Career Highlights
Of all the projects I've led and executed, these are the ones I'm most proud of.
It's awesome to work with me, take it from:
My Values
Four values that drive me as a person and professional.