National Brand Campaign

I joined the company right as our team was developing the new brand campaign for NAPA. My role for this campaign was the creative strategist, leaving the big ideas to the agency, but ensuring our objectives were met for the brand and media channels. I lined up processes and communications for stakeholder review and ensured all elements were delivered to respective channel partners on time for launch. This was a full cross-fuctional effort that the NAPA brand team led and The Variable Agency executed.