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Beni's Cuban Concept
Project Type
Branding and Environmental Design
Role
Director of Brand Marketing | Interior Decorator
Credits
Graphic Artist: Lisa Dollar Designs
Contractors: R.E. Moore Construction
I was the brand strategist and creative leader in this project, managing and directing the Visual Identity System (logo, typography, color palette, design elements), copywriting for the brand story, and also the director for menu layout and website design. I was also responsible for the Interior and Exterior Design including sourcing all material and decor, paint colors, booth and table design, and hand-aged the walls myself! My goal was to create an authentic escape from East Cobb into Cuba through this environment.
